About
“Ponchito” which stands for “little poncho” is a clothing brand inspired by Peruvian culture and Andean craftsmanship. The purpose of this brand is to celebrate the artistry of traditional Peruvian weaving by selling ponchos.
Early Concepts
During my research of the process of ponchos, I discovered the important role llamas and alpacas play as the main sources of material. So, I decided to incorporate a llama into the logo as a symbol of the craftsmanship behind the brand.
Logo Overview
The Ponchito logo combines a llama silhouette with the letter "P" along with with bold, rounded typography. The background is terracotta to reinforces the warmth and earthy character of the brand, while the simple black silhouette keeps the design recognizable and versatile across clothing tags, packaging, and other brand materials.
The palette reflects the warm, earthy tone of both the climate and the ponchos without being too overwhelming. Let the ponchos speak more than the logo
Color Palette
Since ponchos are designed to provide protection against the contrasting microclimates of Peru, these outdoor images help showcase the many uses in different outdoor elements.
Social Media
